Support Group for Product Leaders

Meet with 6 like-minded professionals, and grow faster at work.
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What is it?

Coachgroup is a community of Product Leaders where members are matched in groups of 6 and meet monthly to discuss their challenges, share their learnings and help each other evolve in their respective roles.

✔ Monthly 1-hour and 30-minute online video sessions
✔ Private group chat accessible anytime
✔ Special guest speaker and exclusive content (Coming soon!)

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How does it works?

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1. Create Profile

Tell us about yourself, where you’re from and your goals at work. The more your tell us, the better we can match you with like-minded peers.

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2. Match with Peers

Our team will get to work to find people of similar seniority with a diverse background that complements yours. Diversity is key!

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3. Meet Monthly

Your team will form a group, and you’ll meet regularly to discuss your challenges at work and how you can best overcome them.

How much does it cost?

Joining the group is free, and there are no monthly recurring fees. Sharing our time and collective knowledge is how we repay everyone in the group.

"But wait! How do you make money?" I don't, for now. But you're right! At some point, I'll need to support the costs of our operations. I'll never charge early members to access the community.

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What kind of commitment is required from members?

Members must commit to their group. 100% attendance is expected. Attending sessions on time and being fully present without distractions is the only requirement.

If you can't attend, make sure to reschedule a session with your group ahead of time.

f you want to quit your group
, we’ll be sad, but we understand. Make sure to inform the group at least a month in advance so we can have time to replace you.

What are the matching criteria?

Here are the criteria we use to match members:

  • Same role - We’ll always match people with the same role. For example, Product Managers, Product Designers or Product Marketers.
  • Diverse backgrounds and experiences. Complement other members’ experience and knowledge. For example, we try to avoid matching two Product Leaders building AI products.
  • Similar seniority level. We look at years of experience and the seniority assessment you'll submit through the form below. We reserve the right to review your assessment.

What is the language of communication?

All communications, written and spoken, are by default made in English. That said, groups are free to agree on a different language of communication.

What and who is a Conductor?

The conductor is a member of your group in charge of structuring the meetings. Their role is to make sure everyone gets the most out of the meeting. Everyone can be a conductor.

Their role:
Before the meeting, they coordinate the date and time for the session and answer members' questions.
During the meeting, they follow the agenda and make sure everyone has an equal amount of air time.
After the meeting, keep the conversation active in the private group chat.

3 Principles

It is essential for members to feel they can trust other members of their group. For that reason, members must abide by three simple principles to join the community.

Our main activity while meeting the group is to communicate with each other. Therefore, it is important to set guidelines on how to address each other to create a safe and open environment for members to share openly.

We try to limit our interactions to questions and share relevant first-hand experiences. The goal is to offer insights on what worked in a fact-based manner instead of opinion-based. We should avoid providing advice and direction unless explicitly requested.

Here are a few tips on how to implement this type of communication :

  1. Speak from experience and refrain from talking down to the group. Sharing experiences gives insights and promotes better decision‐making. Sharing experience also builds trust and cohesion in the group.
  2. Use "I" statements – Replacing the "You" with "I" should be the first step. "here is what I did …" or "This worked for me …" is better than "This is what you should do…".
  3. Speak in Specifics – explain the decisions you made, the reasoning and the context at the moment. Don't refrain from sharing negative experiences alongside positive ones. Doing so builds trust and credibility.
  4. Make a statement to declare your position – Before you ask a question, define the purpose of your question. Avoid inquisition and making other members feel treated like a defendant.
  5. Paraphrase your understanding before you respond. Use sentences like "So, what I understand is that ...", or "Can you define what you mean by ...".

⛔️ No bueno!

Person #1: I’ve had many employee issues lately.

Person #2: Do you do any employee screening processes?

Person #1: No, we only rely on interviews and people’s LinkedIn profiles to hire.

Person #2: You should start doing employee screening if you want better employees.


Person #1: I've had many employee issues lately.

Person #2: What seems to be the problem?

Person #1: We often realize the limitations of our new employees a few months after their starting date.

Person #2: A few years ago, we had a similar issue. We hired people, and they left because we couldn't support them well enough. We decided to make two big changes that really helped. We started to invite candidates to spend a day working with us to better assess their competency. We also launch a mentorship program internally to help people grow in their roles.

Trust is a critical part of all interactions with other members. Without it, members of the group won't feel compelled to share their stories, rendering our meetings ineffective.

Trust is the ability to predict how someone will act in specific ways. To make this happen, we collectively need to earn credibility with each other.

💡 Part of building trust is an implicit commitment to privacy. Everything that is discussed during your meetings must remain private. We reserve the right to ban anyone who doesn’t respect the privacy of their group.

Here are actions you can take to build trust :

  • Be honest
  • Show up on time
  • Honour your commitments
  • Manage expectations by over-communicating
  • Admit when you're wrong
  • Be vulnerable
  • Be helpful
  • Respect the uniqueness of others

These groups are what we make of it.

It is nothing more than the collective effort of its members, and none of the members are solely responsible for making these meetings happen or successful.

Every member shares the responsibility to attend on time, be ready, discuss engaging subjects, be as interested in helping others solve their problems as you are in solving your own, invite interesting special guests, find new members, etc.

➡️ The rules and the structure of our meetings are not immutable. If you think of ways to improve these meetings, own the change and voice it.